The Engaging Brand

Show 300 - Facebook Marketing

Show 300 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen on your PC now - both for free, you don't need to download anything - all explained at the end of the post.

We joins me on The Engaging Brand podcast to talk about

• What is Facebook from a business point of view?
• Are people really thinking about brands when socially networking?
• 3 ways to use Facebook for brands and businesses
• How do I decide my Facebook strategy?
• How do I make it differentiated from my competitors?
• How easy is the coding language on Facebook?
• Does Google index your Facebook site?
• How do you attract customers to your Facebook Fan Page or Facebook Group?
• How will Facebook evolve - will it be the new homepage, a shopping mall of the future or even replace Google for search?

Don't forget to subscribe to the show in iTunes or on the Blubrry site.

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter.

How you can listen to the Engaging Brand

1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast

2) You can subscribe to the show via iTunes or

3) If you use a different podcatcher then you can subscribe using the following  http://www.podcasternews.com/feeds/enbr.xml

 

Show 299 - The 24 Hour Customer

Show 299 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen on your PC now - both for free, you don't need to download anything - all explained at the end of the post.

Adrian Ott joins me to talk about her fabulous new marketing book - The 24 Hour Customer. Adrian is someone who I admire as she writes not about the why, but HOW to create a purchasing trigger in a time starved consumer.

We joins me on The Engaging Brand podcast to talk about

• How to create content for the time starved consumer
• Time is not money, it is much more important than that!
• The time value trade off
• How 45% of our behavior is unthinking....
• How when and how you supply the message is vital to trigger a purchase.
• The 8 triggers to consumer engagement
• How Symantec created a consumer trigger
• How to break consumer habits to create competitive advantage

Don't forget to subscribe to the show in iTunes or on the Blubrry site.

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter.

How you can listen to the Engaging Brand

1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast

2) You can subscribe to the show via iTunes or

3) If you use a different podcatcher then you can subscribe using the following  http://www.podcasternews.com/feeds/enbr.xml

 

Do we need a new style of citizenship?

I keep wondering what we term citizenship now? We used to have a nation of shared values with shared legal boundaries....and now with social media those boundaries are being removed from a geographic perspective.

I can honestly say I feel more affinity, have more shared stories with friends on Twitter and other social media sites than my immediate neighbourhood.

What does that mean for society? Does a healthy society need to be of geographical importance? Can you imagine a day when we are represented at the United Nations by our social networks rather than our nations?

It sounds silly yet, we market our brands based on traditional concepts of consumers, of markets....and they are changing. I am not sure that firms are changing as quickly....

Citizenship is required for a healthy society (I would argue) but how will we bridge the gap between citizenship on the web and citizenship which makes our daily life turn? Is society broken because the communities in which we "live" (social media) are not the ones in which we are "living"?

 

Step into my world and make my day...

Social networking is changing the way that we communicate, how we expect to communicate. It is altering our expectations in relation to brands, in relation to companies.

"because we can communicate anytime, anywhere.. because communication is easy, short and to the point...and because of all this we are don't need any more communication in our lives....then to get my attention you have to be either

• darn good
• darn relevant
• darn fun
• darn personal

Consumers used to be starved of information and craved more to make educated choices...but now they are starved of time and tailored communication relevant not to the product but to their life.

So we need to understand WHAT is good, fun, relevant or personal but then we must not stop there....we need to trigger a positive, emotional reaction by passionately investing in the 'darn', and the darn is by stepping into their world and making it better...

The more I work with companies, the more I see that companies who put that extra effort into making the offer 'darn special' win in the long run. When companies struggle they have either one of three approaches

1. We don't have time, after all I am in internal meetings all day!
2. We believe we know what is best for the customer.
3. We think our industry is different.....ooh if only I had a pound for each time that was said :)

Show 298 - How our Brain... Buys

Show 298 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen on your PC now - both for free, you don't need to download anything - all explained at the end of the post.

This is a fascinating interview about research by Dr A.K.Pradeep who is the CEO of NeuroFocus. Dr Pradeep has just written The Buying Brain which is an in depth look at how the latest learnings from neuroscience can be used to produce brain friendly concepts, how to engage brains through marketing and how to create brand loyalty.

We talk about

• How emotional engagement is a prerequisite for the brain to understand your message.
• Are brains different or is it our experiences that affect our behavior?
• How to engage a man's and a woman's brain in marketing.
• How the brain has evolved for decision making.
• How do you measure :- attention, emotional engagement, memory retention?
• The concept of a brand essence framework.
• How emotional engagement is different for a value, luxury, commodity or new brand.
• Why older brains need simplicity and how they are often attracted to luxury brands.

Don't forget to subscribe to the show in iTunes or on the Blubrry site.

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter.

How you can listen to the Engaging Brand

1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast

2) You can subscribe to the show via iTunes or

3) If you use a different podcatcher then you can subscribe using the following  http://www.podcasternews.com/feeds/enbr.xml

 

Show 297 - Dave Ulrich on Why of Work

Show 297 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen on your PC now - both for free, you don't need to download anything - all explained at the end of the post.

A hero and huge influence on my business life is Dave Ulrich. Dave is a leading expert in the area of work and has a new book called The Why of Work. We discuss

• How meaning has 2 facets - inherent value and market value.
• Is meaning real or mind manipulation?
• Why it is a terrible thing to waste a crisis!
• Why a friend is not always the best source of advice for growth.
• How to use social media to learn and grow.
• The importance of patterns of events.
• How your desk gives a clear personal branding message!!
• What creates meaning in your life?
• Difference between meaning in your life and meaning for others.

Don't forget to subscribe to the show in iTunes or on the Blubrry site.

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter.

How you can listen to the Engaging Brand

1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast

2) You can subscribe to the show via iTunes or

3) If you use a different podcatcher then you can subscribe using the following  http://www.podcasternews.com/feeds/enbr.xml

 

Show 296 - Inspiring Resilience

Show 296 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen on your PC now - both for free, you don't need to download anything - all explained at the end of the post.

Great discussion with Jill Flint Taylor of leading well being consultancy Robertson Cooper about their latest research, concerning resilience. Jill is an expert in talent management, leadership development and well-being. Jill is also a Chartered Occupational Psychologist, so we should be in good hands today!

The free tool i-resilience can be found by clicking this link and looks at adaptability, purposefulness, social support and confidence - well worth checking out (Well it is free!)

• The correlation between resilience and support.
• Is resilience a positive or negative personal attribute?
• Is resilience a predictor of success?
• How different people perceive situations in a different way.
• The need for perception to match people's reality.
• How do I check my perception with others?
• Where do managers get support to increase their resilience
• How you can develop resilience over time.
• How people can develop confidence through their resilience at home.
• How resilience is multi-dimensional

Don't forget to subscribe to the show in iTunes or on the Blubrry site.

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter.

How you can listen to the Engaging Brand

1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast

2) You can subscribe to the show via iTunes or

3) If you use a different podcatcher then you can subscribe using the following  http://www.podcasternews.com/feeds/enbr.xml

Are we born not to be compatible....?

The older I get the more I wonder about compatibility.

In success years customers want choice, want innovation, want the next new thing.....but businesses don't usually operate so quickly....for profit they want one product sold in one colour!

During recessions, customers want value over volume. Companies due to sales drop off, often need volume!

Maybe to be successful then you need to understand how to be compatible, not compatible with what you want but compatible with what your consumers want....

You see business is still about relationships and we all know how we need to work on compatibility at home :)

Show 295 - Tony Hsieh on Delivering Happiness at Zappos

Show 295 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen on your PC now - both for free, you don't need to download anything - all explained at the end of the post.

Great discussion with Tony Hsieh of Zappos about his new business book - Delivering Happiness

• What was the motivation for his entrepreneurship?
• How boredom can inspire creativity
• How simplicity can help deliver happiness
• Happiness as a business model
• Why customer service is so core to Zappos
• How profit for Zappos is secondary to a higher purpose
• How the telephone is the best branding tool
• Why social media is not a shortcut for personal emotional connection
• How learning and curiosity drives culture
• A story of how pizza defines a customer service culture

Don't forget to subscribe to the show in iTunes or on the Blubrry site.

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter.

How you can listen to the Engaging Brand

1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast

2) You can subscribe to the show via iTunes or

3) If you use a different podcatcher then you can subscribe using the following  http://www.podcasternews.com/feeds/enbr.xml