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You are busy, your list of things to do is huge and that feeling of frustration from being overwhelmed just won't go away....
So you think "What the heck!" (Or something similar!) and you start cutting a few corners believing no one will ever know....
And for a while no one does but worse that that....the decision you took to cut those corners has moved from one isolated incident to a way of working. Worse of all you don't even realise it half the time!
When you are tempted to cut corners....STOP!
Take a minute and ask why are you having to cut corners? Ask...(Tweet this)
Now people in coaching sessions say, I don't have time to do that.....I argue that you don't have time NOT to because you have to take time to create time (Tweet this)
If you don't then you will be chasing problems rather than opportunities.
If you don't then you will be ticking off actions rather than creating actions that will grow your sales.
If you don't then you will be cutting your career short rather than cutting corners to get your job done.
The problem is that cutting corners destroys your personal brand, your corporate brand and the reputation of both.
Problems are annoying. They give us extra work, they side track us from our everyday work and they sap our energy.
That is one way of looking at problems however I prefer a different way....
Why? Because problems abound and if we take this view then we will spiral into a negative mindset and a negative mindset is the worst possible outcome for anyone in business.
So....I prefer to see problems as opportunities for no other reason that this...THEY ARE!
On this weeks podcast with Jeff Goins we talked about the power of words and by using the word opportunity you will see how this transforms your reaction.
A problem is an opportunity, an opportunity to shine when everyone else whithers away. (Tweet this)
A problem is only negative if it becomes contagious. Don't let problems reoccur by treating the cause at source.
Problems highlight weakness in your offer, system or business model - react positively and address them early. (Tweet this)
In Bob's Guide to Social Leadership Super Powers, there are 30 days of challenging business questions to help you grow your business.
Why questions and not answers?
Simply because there is no ONE answer for all business types. It is a fallacy to think there is....
The art of business is knowing which questions will lead your business to the answer that is right for you.
Here is one chapter from the Guide which may help you think differently today.
Are you a Good Parent to Business Ideas?
I see leadership and management neglecting a creative business culture.
Ideas are not just for Christmas they are for life!
Too often business ideas are treated like a to-do list - we need ideas so let’s have a meeting, we need ideas so today we are going to brainstorm, etc.
Ideas rarely just happen; they are rarely prompted through embedding a meeting culture. Business ideas flow from a dynamic mindset, which nurtures them from little germs of ideas, to growing and flourishing in the market.
I like to think of ideas as almost childlike.
1. Having a constant flow of ideas which are ready to germinate, is a business lifestyle choice... just like you choose to become a parent, you choose to foster an idea culture... ok accidents happen but in the main you need to make a choice that you want to be creative and be a wonderful business parent to ideas.
2. When an idea is small it needs nurturing, it needs looking after - it needs feeding, protecting and growing into a commercial product or service.
3. When the idea starts to develop it can become troublesome - it may not fit the present business process, it may challenge previously held mindsets... that is an idea just finding its way to market. Allow it to challenge the status quo, allow it not to conform to your processes. You can always develop the process to fit the idea.
4. There are times when you just have to say NO! Yes, ideas need a chance to grow but at some stage you need to focus on ideas that will work commercially.
5. When an idea is set free at a product launch then the ‘brand parenting’ doesn’t stop there... it needs your support, it needs guidance, it needs to learn to adapt and get even better.
Are you a good parent to business ideas?
Or are your ideas like latch door kid?
The Engaging Brand podcast covers social marketing, business ideas and brand marketing tips. Remember as a subscriber you can download 30 Lessons on Social Leadership Powers - the new ebook for just 99p using the discount code ilovebob.
And finally the listener of the week is Twocentsmedia - a goodie bag is on it's way to you to say a BIG THANK YOU!
For your chance to win just share this post! (Tweet this)
How on earth do you keep up to speed with everything on the web?
That is why focus is absolutely key to your social marketing strategy.
You can't be present everywhere.....however....you can be present in each moment on the web. (Tweet this)
Even in everyday life away from the Internet, we cannot visit each potential customers house or join every conversation....but when a customer rings or you meet someone at a networking meeting then you can and will devote your full attention.
The web is the same. It is true that you cannot possibly be on every site, engaged in every conversation. But on the social media sites that reflect your brand the best, on the sites where you want to connect and engage, on the sites that you identify as the right places to connect with the right people for the right reasons...then you can be present every time that you are on them.
Being present in every moment is more important than having presence on every site. (Tweet this)
An excellent question to ask yourself or of others is this.....
Blogging is an undervalued tool yet it is also overvalued in terms of expectations.
What do I mean?
Blogging is a wonderful platform. It is a fabulous platform to show your personality and your ideas.
The clue is in the sentence....it is a platform.
If we equate social marketing to the oil industry then we demonstrate how blogging can help you reach people BUT it doesn't guarantee striking oil.
Think about the oil industry and relate it to social marketing
Blogging is still a great connection tool BUT more than that...blogging is a wonderful way to focus your own thinking. Blogging needs you to be consistently thinking about what the customer needs, what you offer and how you are different from your competitors.
Blogging may seem old hat compared to instagram etc
However, radio is old hat compared to television and smartphones; yet radio is still a popular medium.
Blogging can be the collection of content from which you 'feed' the newer, different tools.
Marketing can be hard. Marketing will be hard if your business foundations are not in place.
Businesses need to be extremely clear about three questions
When marketing is hard the answers become
When marketing is seen as a way of spreading ideas rather than selling your wares then it also becomes easier. Easier because if you have the basis of 'why' from understanding your business, then marketing is a way of demonstrating, explaining and spreading your ideas to improve the life of your customer.
Marketing is a vehicle for ideas. If your marketing is hard, ask whether you are clear enough about the idea behind your products/services/business?
Marketing is not about YOU. It is how YOU demonstrate that it's about the customer. (Tweet this)
To help little Bob has put together this graphic for you to ask yourself, ask your team and even maybe for the bravest...your customers