Over the past couple years there’s been a huge
increase in the amount of buzz surrounding certain types digital marketing.
Companies are spending more money now on key digital marketing streams than
ever before and it’s clear that this is only the beginning. 3 of those key
components are as follows...
- Social Media Marketing
For those of you who aren’t familiar with
social media, it’s simply a way of sharing, communicating, and networking via
specific online outlets. A few examples of these outlets include websites such
as Facebook, Twitter, and LinkedIn. As a business owner, social media allows
you to connect with your customers on a much more personal level as the primary
purpose for social media is for friends and family. The goal with social media
marketing is to engage with your customers instead of selling to them. This
allows you to build those solid relationships that create long-term customers.
Mobile marketing is a general term that covers
all the different ways you can marketing to your customers via their mobile
devices. Although this can take the shape of several different marketing
methods, one of the most common is SMS marketing.
This stream of marketing has exploded with
popularity over the last year as it’s proven itself to be one of the easiest
and most cost-effective new marketing avenues. It works by inspiring your
customer to text a particular keyword to a “shortcode” or short phone number.
When they do so, they get an automated reply back that is customizable by you.
They are also then added to a database to which you can send infrequent
specials and coupons. To learn more about SMS marketing, you can check out
Slick Text’s Beginner’s Guide To SMS Marketing.
Content marketing is the creation and sharing
of content for the purpose of engaging current and potential customers.
Examples of content can be blog articles, infographics, tools, videos etc.
There has been an exceptional amount of focus on content marketing in the last
year as it also really helps with a company’s SEO or “Search Engine
Optimization”. Search engines like Google and Yahoo are now rewarding websites
that produce steady streams of high quality content to attract users.
The infographic below, entitled “The Digital
Marketing Trio Of 2013”, highlights some
impressive statistics of three marketing streams touched on above.
This is a guest post from Matt
Baglia who is the CEO of SlickText.com - a leader in the SMS marketing industry - who I am interviewing on The Engaging Brand podcast in the next fortnight
Slick Text provides businesses of all sizes with an easy and
cost-effective platform for sending targeted, opt-in text messages.