Differentiating Your Leadership Brand

Yesterday I wrote about your USP - and have you got one? Today I want to expand on the leadership capabilities that you need to think about. A brand is a promise that is delivered consistently, over time. So here are some areas that you need to develop, to develop your leadership brand.

• Do you have emotional self control vs Mood swings depending on the amount of "problems" that you are dealing with?
• Do you agree on actions with you team and ALWAYS deliver on them vs Put them off as you are too busy?
• Do you have your teams development as one of your key objectives vs An intention but you have so many other things to do that time just gets in the way?
• Do you have regular coaching sessions with your team vs When HR says you need to fill out an appraisal?
• Do you look for development tools that are free (Web 2.0)vs Having to put it off as budgets are tight?
• Do you translate the company objectives to each individual so they clearly understand how they can create value vs Cascading the ones you get from your boss down as that is easier?
• Do you love talent, seeing it as making your job easier vs A mindset of protecting your job?

Just some areas to get you started - and I will explore the free tools more later, but for one you can always get your team to subscribe to the FREE podcast!