What is your management USP?
Anyone that reports to you is a customer of your leadership talent. They are your market. You are competing with other managers within your business or externally at competitors to win the war for talent. If you think about yourself in this way as a personal brand that needs to deliver value to the people who consume your services what is your USP? What do you offer them that is special, so special that they give you your career to look after?
I also passionately believe that within your personal branding approach you need to consider not just your value but what your consumers need - what is it that they are looking for from you? To do this you must have an open, honest dialogue to understand their needs and how you can help them achieve their dreams and their growth potential. So 2 things that I work with people upon
- Do you know what your team is looking for - this is not what you think they need but real facts - and if you don't understand then how are you going to get that information.
- How can you develop value to your team, what is your unique USP that will attract and retain talent?
When I work with people they are often quite shocked with the results - they assume it is money. Rarely is this so - it is about valuing them, developing them, stretching them, trusting them, seeing that by growing them you will grow yourself.....
