The Engaging Brand : Show # 077 - The Power of Storytelling

Show 77 of The Engaging Brand is up and running. Remember, you don't need an iPOD to listen! You can listen on your computer or download to an MP3 player and subscribe so that you NEVER miss a future episode...all for FREE!Sign up at the bottom of the post.

Today's show is an interview with Gerry Lantz of Stories That Work who is a seasoned executive who contributed to the growth and success of such clients as Unilever, Hershey Foods, and Hasbro Toys among others. He now consults with corporations, communications companies, design firms, ad agencies, and executives in New York and Philadelphia. I have to thank Valeria Maltoni for suggesting this interview - thank you Valeria!

Gerry guides us through a simple 4 step process to turn any communication into a powerful story, to engage your audience or your team.

We also discuss how companies can make their sales more compelling to consumers, why storytelling works and can it work with culture initiatives. Don't miss a fascinating interview!

If you want to feedback on the show - record an audio message by clicking on the recorder on the right hand side of this blog or e-mail me at anna@theengagingbrand.com

Remember as well to go to Show 74 blog entry and leave a comment to enter the competition to win a FREE SIGNED book that Lewis Green is publishing later in the year. LAST CHANCE TO WIN

You may have noticed I have added a iPod link to all my shows (Left side of blog so that you can look back over the last shows and you can now listen on-line or subscribe to the show through Blubrry or iTunes If you like the show why not leave a review on your favorite directory site!