How I Share My Vision

We often talk about how to share strategy - I am a visual person and therefore in my office I have a road map up on my wall

• My journey

I have a "route map" from starting The Engaging Brand to my vision for The Engaging Brand. Along the route are little towns names 'Podcast City', 'Blogchester', 'Seminarville', 'Facebook Town' - towns named after the tools I will use to build the company. They don't go in a straight line, illustrating that the journey will be difficult, will have diversions (and I put them up their too when they happen!)

• My Rest Points

I like to ensure that I take a rest, that I recharge the batteries so I have service station stops to celebrate, to recharge, to create ideas. These are dotted across the map to keep reminding me that you cannot just keep driving full out, all the time. They are called  - Ideas Walk, Celebrate Cinema etc

• My Seat Belt

This covers what my back up plan will be if for instance I am ill for a while. You don't wear a seat belt to have an accident, you wear one as a precaution. So I know what I will do in certain circumstances that could happen. One of my seat belts is achieving several sources of revenue so that I am not reliant on one income bucket.

• My Pack Up

This is my list of mind food to keep me nourished! My development is key to the growth so I need a plan of how to keep feeding myself ideas, new thinking etc It includes Google Reader, Podcasts, Books, Mentors.

I often get asked how I create my strategy, people expect it to be budgets and words with my background of being a Chartered Accountant. But I like it to be more visual, to be more fun....find your way and your teams way of bringing it to life.