Show # 106 - Micro Persuasion
Show 106 of The Engaging Brand podcast is ready just for you. To subscribe or listen on your PC now - both for free, I have written some instructions at the bottom of this post. No downloads are necessary if you are new to podcasts.
Today is an interview with Steve Rubel, Senior Vice President at Edelman and a wonderful blogger at Micro Persuasion, which looks at how technology is revolutionising marketing, media and public relations and is in the Top 100 blogs at Technorati.
Steve talks about why companies should be embracing technology, how micro global markets are changing company landscapes, their marketing strategy and gives examples of how companies are connecting their on line and off line brands. Steve recommends the book The World is Flat which is a superb read on how globalisation is changing the world and the rules of business. Remember any books that are mentioned on any of the shows you can find in The Engaging Brand bookstore.
Also in the show is a comment from Sallie Goetsch, a long term listener and who shares her view on Starbucks which was covered in the last show. Do you agree with Sallie or do you have a different view?
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If you have feedback on the show or want to contribute to the new leadership tip section then record an audio message by clicking on the recorder on the side of the blog or e-mail me at anna@theengagingbrand.com. Also, you can join the conversation over on the Facebook group for The Engaging Brand.
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