Show # 109 - Engaging Web Strategy

Show 109 of The Engaging Brand  podcast is ready just for you. To subscribe or listen on your PC now - both for free, I have written some instructions at the bottom of this post. No downloads are necessary if you are new to podcasts.

Today's show is an interview with Jeremiah Owyang, author of the blog,Web Strategy by Jeremiah, a blog that I read daily. Jeremiah is at the forefront of how to use the web as a marketing tool and has also a thought leader on the area of engagement. (Link to Social Media Measurement White Paper mentioned in the show)

I wanted to talk to Jeremiah to help me understand why measuring engagement is needed - after all we never measured objectively the water cooler conversations! Also to help us understand how to engage people in an environment which has a short attention span. Jeremiah's blog is a superb read for anyone wanting to think about how the different tools can be used as part of your talent marketing strategy and also how it is changing your future employees or consumer behaviour. Enjoy the "engaging" conversation.

Remember to hop over to The Engaging Brand facebook group - and add your thoughts to the conversation! If you enjoy the show then you can always Juice it at Blubrry! or review on iTunes

If you have feedback on the show or want to contribute to the new leadership tip section then record an audio message by clicking on the recorder on the side of the blog or e-mail me at anna@theengagingbrand.com.

How can listen to the Engaging Brand

1) You can listen on your PC now without downloading any software just click here and it will take you to the podcaster news page. Then press the play button!

2) You can subscribe to the show via iTunes or

3) If you use a different podcatcher then you can subscribe using the following  http://www.podcasternews.com/feeds/enbr.xml

4) Or if you don't want to subscribe, just want to listen to this show as a one off the go to the podcast page and click download to save to your computer.

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