Ok so I know that interviewees on the podcast often quote Starbucks as an "engaging
brand". I know that during those conversations I often say "I don't get that feeling in the UK, but maybe that is the UK vs US customer service"
So now I have spent some time in California I can report back...I still don't get Starbucks as an engaging brand. I have been in 4 Starbucks around LA....and so far
- Dirty and scruffy environments. Actually chose a local cafe over one Starbucks that looked too rough to go in!
- The "baristas" talking about his social life whilst serving me...thus having to ask me to repeat my order several times..how close I came to walking out.
- Food was not fresh - and I am not a foodie at all!
- No smile....just giving me a product and no "customer experience"
So I am afraid that Starbucks is still Starsucks for me...although the Wifi will mean that I will suffer the environment in the future. Interestingly, I am now reading the book as I want to love Starbucks!!
Question: Am I the unluckiest Starbucks customer ever...or am I missing something?
