A thought on life....and branding

To get the most from our short time on this earth, I believe growth and development is so important.... when I was a teenager people said I had "stopped growing", now I know they meant my height, but how wrong they were  -  my mind never stops growing.

I believe in living in a state of perpetual beta. There is no perfection in humans...there is only the search...and I think that is true for strong consumer brands as well. When you look at Coke...it too is in perpetual beta, evolving over time.....Strong personal brands as well as strong consumer brands understand the power of......"Perpetual Beta"....(musings from a tired traveller!)