Nov 23, 2007

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Social Media is to business, as a canvas was to Picasso! Look you have been reading this blog for a while, you know my train of thought is odd! Today, I was thinking about branding and what we can learn from Picasso. Think of it....Picasso was a huge brand with many followers...so how did he create a world wide brand that continues to have brand evangelists even after his death. P= Paint a vision of what you are seeing in your mind so that others can see what you are thinking. I = It is not the medium that is important it is how you portray it, with your values...your character. C =Create a premium through talent. Picasso once charged 100's of pounds for a quick sketch of a dog..the lady complained and said it only took you 5 minutes...Picasso said 'No, that took me a lifetime to create' A= A canvas was needed to show the world. Ideas are great but unless you find a way to share the idea then no one will see it, no one will buy into it...social media is to business as a canvas was to Picasso! S= Strong definition of your style differentiates you from others...you may lose some potential followers but the ones who love your work will evangelise about it. S= Spot other talent than yourself...and cherish it. Picasso collected other artists like Matisse...he didn't ignore the competition he bought it! O= Only through the brush, the paint, the canvas, the easel coming together with Picasso was the painting born. No matter how talented you always need a diverse set of resources around you to bring the dream alive

Anna Farmery

Social Marketing Architect, Speaker, Author and in spare time completing PhD on the future of the social business model

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