Social Media is to business, as a canvas was to Picasso!

Look you have been reading this blog for a while, you know my train of thought is odd!

Today, I was thinking about branding and what we can learn from Picasso. Think of it....Picasso was a huge brand with many followers...so how did he create a world wide brand that continues to have brand evangelists even after his death.
P= Paint a vision of what you are seeing in your mind so that others can see what you are thinking.
I = It is not the medium that is important it is how you portray it, with your values...your character.
C =Create a premium through talent. Picasso once charged 100's of pounds for a quick sketch of a dog..the lady complained and said it only took you 5 minutes...Picasso said 'No, that took me a lifetime to create'
A= A canvas was needed to show the world. Ideas are great but unless you find a way to share the idea then no one will see it, no one will buy into it...social media is to business as a canvas was to Picasso!
S= Strong definition of your style differentiates you from others...you may lose some potential followers but the ones who love your work will evangelise about it.
S= Spot other talent than yourself...and cherish it. Picasso collected other artists like Matisse...he didn't ignore the competition he bought it!
O= Only through the brush, the paint, the canvas, the easel coming together with Picasso was the painting born. No matter how talented you always need a diverse set of resources around you to bring the dream alive