Show # 133 - Age of Conversation and Collaboration

Show 133 of The Engaging Brand  podcast is ready just for you. To subscribe or listen on your PC now - both for free, you don't need to download if you are new to podcasts, all explained at the end of the post.

Today I talk to two people who I have a great deal of respect for - Drew McLellan and Gavin Heaton who saw an opportunity of bringing together the blogosphere and the ability to raise money for a childrens charity.

In 2007 they raised over $11,000 through a book called The Age of Conversation which was a global project bringing together over 100 bloggers worldwide, to write their thoughts on what the age of conversation means to them. How did they engage people in the project, what lessons can we learn from this project, how are on line tools helping with global collaboration and how can you market on line?

The book will launch in Amazon in January - I will let you know when....

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