Jan 29, 2008

Show #140 - Putting People at the Heart of Strategy Show 140 of The Engaging Brand podcast is ready just for you. To subscribe or listen on your PC now - both for free, you don't need to download anything - it is all explained at the end of the post. Today I talk with Lewis Green who has just written a book called Lead with Your Heart. Lewis talks about The link between engaging people and increasing profits. The importance of putting the customer at the heart of your strategy, and giving employees the freedom to deliver a great customer experience The importance of recruiting to values The importance of connecting your business to good causes to connect with your consumers. If you would like to listen to the first interview with Lewis on Corporate Social Responsibility then click here. In the meantime, how much do you put people at the heart of your personal brand strategy, how much do you put people at the heart of what you want to achieve in your business? If you have feedback on the show, feel free to record an audio message by clicking on the recorder on the side of the blog, e-mail me at anna@theengagingbrand.com or hop over to Facebook group for The Engaging Brand. How can listen to the Engaging Brand 1) You can listen on your PC now without downloading any software just click here and it will take you to the blubrry page. Then press the play button! 2) You can subscribe to the show via iTunes or 3) If you use a different podcatcher then you can subscribe using the following http://www.podcasternews.com/feeds/enbr.xml Message from Sponsor “Online Meetings Made Easy with GoToMeeting Try it Free for 45 days use Promo Code Podcast”

Anna Farmery

Social Marketing Architect, Speaker, Author and in spare time completing PhD on the future of the social business model

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