6 Tips to Become a Business Superhero?

I was interviewing Ian Buckingham today - watch out for a great 2 part show next week on brand engagement - and I was bowled over by something that he said during the interview

"Everything starts with a story, think of the journey that a superhero goes through....."

Now with a mind like mine that phrase stuck and the more I think about it, the more I really love that idea.

In his book, Brand Engagement, he talks more about it, but in your career do you follow the Super Business hero guide?

1. Do you have an understanding of the reality of the business NOW?
2. Do you understand what and why things need to change?
3. Do you know how to change the world?
4. What are the obstacles that you will have to overcome?
5. Do you believe in your (and those around you) ability to change the world for the better?
6. Do you know what success will look like, and how it will feel for everyone?

We all have the ability to be mini - superheroes...we all have the ability to "make a dent in the world"...we all have the ability to be a force for good....what we need is the belief, the bouncebackability, and the willingness to risk creating the opportunity for change.

So tomorrow, I am not asking you to wear you underwear over the top of your trousers, just believe that ordinary people like you and I can achieve extraordinary things when we believe 100%.