Einstein's Forumla for Brand Engagement

I was wondering whether Einstein's famous formula could help us with branding in the modern business world, the original formula was

"E = mc2. Where E = the energy was a function of m = the mass and c = the speed of light in a vacuum"

Maybe within a world when the internet can turbo charge the brand reach, we can use Einstein's formula to understand brands in a social media world...

E = Engagement or the energy to which people act as brand advocates, is a function of ....

M = Meaning. Making it relevant to me, your little old consumer who no longer believes what you say, but believes what my friends say about you, and the experience that I have with your brand. Mass is now, how the world influences me about your brand. It is not mass advertising, it is a mass conversation.

C= Connecting Squared. Communication is now at the speed of light. The internet  means that what I say to my friends is now a global conversation. Where once it would need people spreading it one person at a time, now through the six pixels of separation theory, it is communicated at the speed of light in diverse geographical directions. Therefore you need to be part of the community, you need to be part of the communication theory.