I keep thinking that in todays world of on line, social media and all those other geekish phrases we can use, that we should start thinking in a different way. Maybe, just maybe we need to learn from a friends of mine rather than marketeers or sales people.
My mate is a wonderful organiser of a party - she is not outgoing, she is not the life and soul of the party but she manages every time to create an experience of enjoyment. No one ever turns down an invite, no one needs to find an excuse not to go as people know that they will love the evening. I am thinking she should be my new role model in a world that is about bringing people together. Thinking about it..
- The people she puts together are different, they do not necessarily know each other (or want to!) but they come together and feed off each other in a way that brings value to the night.
- She thinks about the group and designs the evening to suit the people. To do that she needs to know them well.
- She creates the event, but then steps back to allow the others to create the night that they want...
- She invites them, makes them feel valued, makes them feel as though they are special and wanted. She engages them, in doing that they give back to the party.
- She sees the event in 3 phases - the invitation, the event, the follow up and gives the same time to all 3 phases.
- She is passionate about people, passionate about ensuring that her friends have a good time
Mmmm makes me think that now as business people we need to learn to be party orgnanisers not marketeers..anyone know of any colleges etc running that on their program!
