10 Business Skills to Develop Your Brand

Business is evolving and now being driven by the experience of social media. We hear each day that the customer doesn't buy into the message, they create their own message and share that through stories to their colleagues and friends.
As I work with leaders on how to develop this modern leadership, the challenge is for companies is to think again about the skills they need, the skills that they value within their companies. Over the last 10 years I think the needs have been changing

1. Data filters rather than managers of information
2. Relationship builders rather than people management
3. Asking the right questions rather than delighting in the right answer
4. Speed of thought and implementation then evolving, rather than seeking perfection on launch
5. Thinking of value rather than price and cost
6. Listening rather than talking
7. Distributors rather than collectors of information
8. Collaborative rather than command and control
9. Creativity across the whole brand experience rather than just the product
10. Brand storytellers rather than compilers of product benefits

The great news is that as our teams experience more and more of the web, these skills are being taught on a daily basis. These are skills are evident in how they interact outside of work. Our challenge within business is to free ourselves of how we were managed and evolve a new leadership based less on releasing the skills rather than stifling them.

Comments

[Scot Herrick]

This is a very good post. It's been tough to define how we need to work together going forward and this is a good list to work from.

Nice going.

Scot

[David Zinger]

Anne:
I love the way you got as the essence and voiced is as "rather than." Yes indeed. You create a fine brand.
David

[Anna Farmery]

Love the phrase "caught not taught"...I think that we need to understand that these skills are being built, they are there...we just need to release them. This is often a case of realising our team often can be our own coach, our own teacher....they may well be more advanced in some of these areas through their early adoption of social media than us...:)

[Mike Wagner]

Especially connect with your observation: The great news is that as our teams experience more and more of the web, these skills are being taught on a daily basis.

One of my favorite professors often told us "more things are caught than taught."

The web is a place where things are "caught" more than "taught".

Thanks for stirring our minds with your post.

Keep creating...even when no one is looking,
Mike