Make Value, Not Money ...And Definitaly Not War!

Business is all about people creating value - the difference between what you sell a product for and what it makes you to create it.  This also works with people...the difference between their ability or CV after they work for you compared to when they joined. Have you added value to their career?

People talk about making money, but as a Chartered Accountant (!) I think that is wrong. You can make money in the short term but in the long term it is about creating value - for employees and consumers a like. 

Value brings engagement, engagement brings value, value brings loyalty, loyalty brings engagement!

It is a wonderful smiling vicious circle :)

Businesses that think about value as a differentiator, value as a "given" in order to be successful, create a brand rather than a commodity. If we think of money as an exchange of value, it illustrates the need for you to create a valuable product for people to want to exchange their money for...do your products create value or merely cost to buy?

It reminds me of my good old dad who used to say to me..the quickest way to gain promotion or to get a pay rise is not to have those as goals...instead create value in other people's lives and the outcome will be financial success. Darn it, another time he was right.....

Ma