As a company or brand grows, it is so easy to forget the roots of the success. I believe extraordinary success comes from
- Feeling a need or understanding an issue and solving it....to do that you need to think of the problems of "ordinary" people.
- Knowing what will be important - price, design, functionality - to do that you need to think of the needs of "ordinary" people.
- Engaging with the consumer - to do that you need to think what connects with "ordinary" people.
- Growing through developing the product, evolving the product....to do that you need to think of the evolving desires of "ordinary" people.
In a world that demands "extraordinary" customer service, extraordinary design, "extraordinary" marketing," extraordinary" leadership I feel it is important never to lose the ordinary touch....the extra comes when you can think like an ordinary person and translate it into a solution, a campaign, a product.
I think that is why the best ideas are often the simplest because they come from understanding an ordinary life.
