Is social media the new stethoscope?

When business is wanting to create brand engagement either internally or externally - I believe it comes down to wonderful common sense(s)

Taste - Give them a taste of what engaging with your brand will do for them personally, how their world, life will change for the better.

Touch - Emotions are very powerful in creating engagement. You don't speak in facts or data, you speak in stories. Stories stay in your memory because of the feelings that you link to the story. Touch their heart, touch their soul...in a personal way. Personal to them not you!

See - Be present with them, be in their environment. See them interact with the brand....see first hand what makes them smile, and do more of that.....see what irritates and do less of that in the future. Creating engagement is thinking about the full experience, not just the purchase.

Hear - Listen to their feedback, listen to what people are saying, listen also to your gut feelings. Data analysis is often removing that all important intuition that leaders need....listen to your heart and listen to the heart's of your customers. Does that make social media a stethoscope?

Smell - People love the fragrance of success...in order to celebrate success inside and outside the business...you need to understand what success would looks like, smells like.... Imagine yourself as a bloodhound.....on the trail of that elusive success, sniffing out opportunities, tracking the trail of that business animal which is out there for those who have the persistence to track it down

Maybe business is common sense...however I like to see it as communal sense :)