Your Talent is a Social Object

Hugh Macleod talks about social objects and I couldn't agree more...I think you can take this concept into the world of attraction and retention of talent. Do you give people good things to share about your talent, do you create a social object around your personal brand?

• Do you find ways of giving value to all the people you meet?
• Do you ask how you can provide value to the people you meet?
• Do you achieve your goals on time, on budget...on promise?
• Do you try and go beyond what is asked of you...do you add an extra piece of value free of charge?
• What is your unique selling point....something that people will talk about? Do you try and fit into the crowd or stand out from the crowd?

Personal brands are social objects in nature. We talk about people that we meet, talk about people that touch our lives in both good and bad ways. What I feel is important is that each interaction with you, is a good experience for the other person..if it is then you will get free word of mouth advertising.
Do you see yourself as your "own brand" which will deliver the basics but not the experience...or a premium brand that will leave the consumer wanting to talk positively about you?

Comments

[Dan Schawbel]

To remember people we must associate them with a particular object, brand, face, etc.