Putting the E into E - Motion

People are emotional. Business consist of people both as employees and as consumers. Therefore, business is emotional. I feel passionate that any tools available to managers that help address and manage the emotional content, should be embraced - that is why I believe social media can be so important - not as the only tool for communication but as A communication tool.

People learn more from adding an emotional element so how can social media help?

1. Social media can help bring out the personality of the brand - putting a human face behind the logo.
2. Social media allows people to speak to people, allows people to connect at an individual level.
3. Social media allows you to share YOUR brand story. It allows you to give emotional context to the content.
4. Social media allows you to co create with your employees and your consumers. This allows people to share their thoughts, their feelings, their needs, their desires.
5. Social media is about relationships.
6. Social media allows business to give value with no strings attached. Relationships thrive when both parties feel that they are gaining from the relationship.

I kind of think the E in the word Emotion can be seen as the electronic tools available. When you use social media correctly, as a relational tool that you get motion towards your brand.