Show #162 - How Giving Can Create Brand Success

Show 162 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen on your PC now - both for free, you don't need to download anything - it is all explained at the end of the post.

Today I am talking to Bob Burg the successful co-author of The Go Giver. You can find out more about the Go-Giver and download the first chapter for free at the Go-Giver site. I love business books that are based on stories, and this book takes an example of a young professional who is facing the business challenge of how to hit his monthly goals. What is the business secret to creating consumer advocates for your brand, how do you build a successful business. We discuss

What is difference between price and value?

How you grow your income

Does success breed success in business? Is it easier to be a "giver" when you are already successful?

How important is your personal influence?

The importance of authenticity in business success

The importance of receiving, the value you give another person by allowing them to give to you.

A discussion on feedback as a leader

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or hop over to Facebook group for The Engaging Brand.

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Comments

[Anna Farmery]

Maria - thank you so much for stopping by with the feedback. I do the late night editing as a way of giving back to the business world which has been so good for me...great to hear that people are gaining such value from it

[Maria Elena Duron]

Anna,

You have an amazing podcast which I've enjoyed listening to for quite some time. So, I'm delighted to have found your blog.

This was a great interview and really embodies the spirit of giving in networking.

Well done - great interview!
Thanks,
Maria Elena Duron