Show 168 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen on your PC now - both for free, you don't need to download anything - all explained at the end of the post.
I am joined by Ade McCormack of Auridian who has just written The IT Value Stack which gives a framework into how IT needs to evolve to from a cost to a value creator. You can visit his IT Value Stack blog here. He talks about how to engage IT and also how IT can engage with the business. We cover
- How the role of service departments is changing within business
- Why IT should be part of the strategy setting
- The balance between strategic and day to day delivery of IT
- Is social media increasing the knowledge of consumers of IT and is this a benefit or a drawback for IT departments
- How people need entwine strategy, process and people
- How the skills sets are changing for the IT department
- The importance of technology management
- How to engage IT people to improve the service level
- How IT can help with knowledge management
- What is the difference between an IT department in the corporate world and the innovative start ups from Silicon Valley
- Could the web kill the IT department in the future
If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or hop over to Facebook group for The Engaging Brand.
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