Show #177 - Execution of Brand Strategy

Show 177 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen on your PC now - both for free, you don't need to download anything - all explained at the end of the post. Don't forget to try GoToMeeting for your 30 day free trial!

Today I talk with successful serial entrepreneur Gary Harpst whose earlier book Six Disciplines for Excellence I used as a framework for strategic planning. But today I talk to him about his new book The Execution Revolution. An easy to read book - check out the website Six Disciplines for more information. We cover

How to balance strategy and execution

Can you say sales = strategy and profit = execution?

Is there a problem with the executing the strategy process?

The importance of looking at the outside world in forming your business strategy

Strategy for a small business

Why do people find strategy so difficult?

The role of methodology in strategic planning and execution

How to unlock creativity within your leadership team

How to set deliverable goals

How to recognise when you need to change your plans

Is the technological revolution a help or a hinder to strategy?

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or hop over to Facebook group for The Engaging Brand. or the new room set up on Friendfeed

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