Podcast 183 - Creating Engaging Brand Experiences Online

Show 183 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen on your PC now - both for free, you don't need to download anything - all explained at the end of the post. Don't forget to try GoToMeeting for your 30 day free trial!

Today I talk with Jenny Lam from Jackson Fish Market. We are talking about how to create engaging brand experiences on line and how advertising is evolving. Jenny would love your comments on the wonderful PDF called Branded Software Experiences that you can download from their site. During the discussion we talk about various experiences that they have developed - it is worth checking out They're Beautiful, Carbon Grove and Invitastic. We discuss

• Why is the company called Jackson Fish Market?
• How online brand advertising is evolving
• What is a brand experience compared to traditional advertising?
• Is the new brand experience merging advertising with video game technology?
• How is the consumer contract changing, is their a greater emphasis on the consumer value rather than the company?
• Is a brand experience about brand engagement or brand awareness?
• What are the secrets to creating an engaging brand experience?
• The importance of brand confidence and confidence in your brand values
• How to create a viral marketing tool and the "talkability" factor
• Are brand experiences bridging the gap between retail and on-line experiences?
• Is it important to have an emotional element to your brand?

 

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If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or hop over to Facebook group for The Engaging Brand. or the new room set up on Friendfeed

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