I was reading this week about the development of the EU and came across this quote from Dimitris Chryssochoou. The quote is about theory but I believe that as leaders - or indeed brand managers if we changed the word theory for strategy then it is extremely relevant for creating engagement in the business world
"Theory generates pluralism, pluralism produces choice, choice creates alternatives, alternatives formulate debate, debate encourages communication, communication increases awareness, awareness minimizes dogmatism and in this way there is a propensity to develop greater and better understanding...."
Yes, I know posh words for this blog but I love the linkages....too many leaders forget the link, they see communication as a task when in reality it is the lifeblood of understanding.
