Show #188 - Understanding Video as Brand Engagement Tool

Show 188 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen on your PC now - both for free, you don't need to download anything - all explained at the end of the post. Don't forget to try GoToMeeting for your 30 day free trial!

Today I talk Duane Brown of the BandwidthCamp blog which looks at the world of video and video games. I wanted to talk about the role of video in branding and marketing. We discuss a whole array of brand areas

• Why is video growing in importance as an engagement tool?
• Can marketing learn lessons from the video game market?
• Is interactivity a key aspect for business to consider?
• What is the magic formula for great video? What are the different types of video?
• Are virtual worlds a merging of video games and real life?
• Is the ease of video production and accessibility for the consumer making it less or more difficult for businesses wanting to use video as a brand engagement tool?
• How do you find the right websites to upload your video to?
• Does marketing need to learn new skills for video or video games vs traditional advertising?
• Tips on when business should sponsor or produce videos?
• Are consumers tuning out to video marketing?
• Is there a generational difference to how people consume brand videos?
• Is mobile technology making video more important?
• Should corporate sites be using video more?
• How do you get the balance between professional and natural looking video?

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If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or hop over to Facebook group for The Engaging Brand. or the new room set up on Friendfeed

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