Number one is the position that most brands want to be, in their markets. I also think that the number one is central to success in social marketing or social media.
One step at a time in trying out social media tools.
One vision of what you want to achieve through social media
One to one relationship building with consumers
One set of values based on trust, transparency, empathy and passion
and of course by seeing that social media is but one tool in the full marketing tool box!
Social media has introduced the idea of conversations, groups, etc however, we should not forget that at the heart of social media success is the one to one relationship developed through using the engagement tools.
(For people new to The Engaging Brand podcast here are a couple of older shows that cover social media
Rohit Bhargava on How to Add Personality to Your Brand
Denise Shiffman on The Age of Engage )
