Show #194 - Creating a Sense of Urgency within Business
Show 194 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen on your PC now - both for free, you don't need to download anything - all explained at the end of the post and don't forget to try GoToMeeting for your 30 day free trial!
Today I talk the leadership expert and Harvard Business School Professor John Kotter - if you haven't read Leading Change, one if his early works it is a great read! John has just written a new book called A Sense of Urgency and I ask him
- What is the difference between urgency and panic?
- How does the modern remuneration packages affect urgency?
- With the financial markets looking for steady business growth, how can we break free from average mindsets and even complacency within business?
- Does a sense of urgency come from making external statements - a la Steve Jobs announcements at Apple?
- Why the balance between data and emotion is so important in communication.
- Do you need to create a "disaster" to create urgency?
- Why can we create urgency over minor issues, yet struggle with large strategic issues?
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