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Today I talk with Thomas Clifford who I met at Blogger Social earlier this year in New York. Tom is a wonderful producer of films for corporate clients and someone that I wanted to talk about how corporate films can create engagement. Tom blogs about how to bring brands to life at Director Tom. We talk about
- How do you turn an idea into a visual brand story
- How you work out what is the brand story
- How do you reconcile the making of an engaging visual with ensuring the "corporate message" is communicated?
- How Tom thinks of the answers first to know what questions to ask!
- How the brand narrative needs an intro, a hook and an ending.
- Is there a way of ensuring that the audio and visual leave the consumer remembering not only the story but also the brand?
- How important are consumer demographics in ensuring that the right visual is produced?
- What difference does it make if the customer will be watching the video on their computer compared to in a traditional setting?
- Is You Tube devaluing film or making film more accessible to individuals?
- Are companies switching from professional short films to less professional short video to engage consumers?
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