Dec 18, 2008

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Podcast 209 - A Brand Called You Show 209 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen on your PC now - both for free, you don't need to download anything - all explained at the end of the post and don't forget to try GoToMeeting for your 30 day free trial! Today I talk with Peter Montoya, advertising expert and marketing specialist who has written a book called A Brand Called You which is an action orientated insight into not only how personal branding can help you but also how you can use it to grow your business. The book is a step by step guide to growing your business. Tonight we cover Difference between personal branding and the brand of a small business How a personal brand creates influence How a personal brand is about increasing the quality not the quantity of your customers How specialisation is the most important part of personal branding How closely personal brands and small business brands are linked to their owners or leaders. Are individualisation and specialisation the same thing? How the visibility of the brand is more important than raw ability of the person. Tips on how to market yourself Tips on how to create an "engaging" business card If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or hop over to Facebook group for The Engaging Brand. or the new room set up on Friendfeed How you can listen to the Engaging Brand 1) You can listen on your PC now without downloading any software just click here to hear the latest podcast and it will take you to the latest podcast. Then press the play button! 2) You can subscribe to the show via iTunes or 3) If you use a different podcatcher then you can subscribe using the following http://www.podcasternews.com/feeds/enbr.xml Message from Sponsor “Online Meetings Made Easy with GoToMeeting Try it Free for 30 days use Promo Code Podcast”

Anna Farmery

Social Marketing Architect, Speaker, Author and in spare time completing PhD on the future of the social business model

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