OK like every other business recessionary pressures are tough on The Engaging Brand, but do you know there are things that I love about recessions, here are my top 5 reasons to love the recession
- When you are positive about how to turn a recession from bad news to a market opportunity - you stand out from the crowd.
- People have less money in business and that means they have to get creative, I love being creative!
- Social media is a great tool for low budgets and high passion...that will be me then!
- People rely on people they can trust, trust becomes a strong asset....when times are good often my trust gets abused :( ....But in recessionary times my trusting nature is an asset...
- This is when true leaders come to the for, leaders who can inspire others to see the future, leaders that can find that light at the end of the tunnel and guide the people towards the air....
I may be in a minority of one however I enjoy recessions because it is then when you see the great brands, the great leaders....the ones that deliver on promises, values and helping their customers through the toughest times, building loyalty along the way. Most people can "succeed" when there is a boom, where is the challenge in that!!!
But then again my milk bottle was always overflowing rather than half full, or half empty....
