Show 214 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen on your PC now - both for free, you don't need to download anything - all explained at the end of the post and don't forget to try GoToMeeting for your 30 day free trial!
Today I talk with audio and video expert Penny Haynes who talks to us about her research on how to use audio and video to promote your business. Penny has issued all her research which is packed with case studies in an ebook which you can download at 101thingsaudioandvideo. I ask her
- About the research on why businesses are not using audio and video
- Reasons why to use audio and video to promote your business
- Isn't video and audio about entertainment rather than growing a business?
- How to turn your audio into a video
- Why video ranks well in google
- Is video for tech products rather than other marketing sectors?
- But does video actually drive profitable growth?
- What makes a video entertaining?
- Simple tools for video production.
- How professional does your video have to be?
- Creative ways people are using video in marketing.
- Should you consider your bandwidth as a problem?
- Video is memory hungry so how can companies avoid the storage problem?
- The balance between making the video entertaining and marketing the brand.
Penny has given me some links that may help
A quick audio that
shares some recent proof in my own life that marketing with audio and video
works
Quick Brainstorming
Techniques
Creating a Script That Sounds Natural (Part 1)
Creating a Script That Sounds Natural (Part 2)
Professionalism vs. Perfectionism In Your Videos
Viral Video Lessons from a Video Without Any Talking
If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or hop over to Facebook group for The Engaging Brand. or the new room set up on Friendfeed
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