Show 218 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen on your PC now - both for free, you don't need to download anything - all explained at the end of the post and don't forget to try GoToMeeting for your 30 day free trial!
Today I interview Roy Spence about his new book, Its Not What You Sell, It's What You Stand For which looks at how successful companies are driven by a strong sense of purpose. Roy has worked with some of the major global brands and shares some great business anecdotes with us on this episode of The Engaging Brand podcast. We talk about
What the company stands for is more important than what it sells
How you keep the business purpose alive
Importance of repetition in creating a strong business purpose
Are consumers totally price orientated?
The 'art' of discovering your business purpose
The need to have both doer's and dreamer's in your leadership team
How advertising is like an uninvited guest
The importance of design consistency
Does a purpose relate to a commodity business?
The importance of marketing for business -2 - business companies
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