I interviewed Frances Cole, Founder of Cole Media Management, on The Engaging Brand podcast back in August last year. So I thought I would let you know that the paperbook version of her book How to Wow has just been published and to celebrate this new paperback version I asked Frances for her Top 10 Tips on How to Wow
1. "You" is the most persuasive
word in the English language. (Yale University Study) Use it often.
2. When you give people the "because" behind why you are making
a request, you increase the possibility of cooperation from 60 to 94%
3. When you're asked a tough question. Pause. inhale, then speak on
an exhalation. This will give your voice resonance and authority.
4. If you're making cold calls or doing interviews on the phone, stand,
smile and-- if possible-- look in a mirror. This will give your voice
far more energy and enthusiasm (38% of your impact comes from your tonal
quality.)
5. No one responds to "Too cool for school" posture. Sit up
and forward in your chair. (55% of your impact comes from what your
body is doing while you're talking.)
6. We trust you when we can see your hands, we don't trust you when we
can't. Keep your hands on the table in meetings and out of your pockets
when standing.
7. Introducing yourself is a presentation. (Think of "My name is
Bond. James Bond.) Don't throw this away. (And if you're going to say,
"I'm happy to meet you" SOUND happy.)
8. Your voice mail greeting is the first contact the majority of the
world has with you. Make sure it is free of ambient noise and that you
don't sound exhausted/overwhelmed/drunk/
9. Don't use email for problem-solving. Pick up the phone or speak to
the person face to face.
10. Never underestimate the power of a well-worded thank you note. When
you write, be specific about what the person's gift/generosity/time
did to improve your life.
