Mar 10, 2009

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Show #224 - Internal Branding and Employee Engagement Show 224 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen on your PC now - both for free, you don't need to download anything - all explained at the end of the post and don't forget to try GoToMeeting for your 30 day free trial! Today I talk Tim McCleary, an expert on internal branding and employee engagement. Tim was previously a Global Brand and Design Director at GE and is now principal of The Involvement Practice. We discuss Findings from the latest internal branding and employee engagement conference How has employee engagement evolved over the last few years Is employee engagement a fad or does it have real business benefits? How developing employee programs has a benefit to the leadership team Does internal branding relate to all functions across the company? Why should we spend time and money on engaging employees - after all they are paid to do their job aren't they!! Examples of how to link the external brand to individual employees What can we do tomorrow to take internal engagement forward? How employee engagement is not a soft management skill The link between employee engagement and bottom line profitability If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter ! How you can listen to the Engaging Brand 1) You can listen on your PC now without downloading any software just click here to hear the latest podcast and it will take you to the latest podcast. Then press the play button! 2) You can subscribe to the show via iTunes or 3) If you use a different podcatcher then you can subscribe using the following http://www.podcasternews.com/feeds/enbr.xml Message from Sponsor “Online Meetings Made Easy with GoToMeeting Try it Free for 30 days use Promo Code Podcast”

Anna Farmery

Social Marketing Architect, Speaker, Author and in spare time completing PhD on the future of the social business model

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