Show 223 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen on your PC now - both for free, you don't need to download anything - all explained at the end of the post and don't forget to try GoToMeeting for your 30 day free trial!
Today I talk with Susan Gunelius,CEO of Keysplash Creative who is an expert and author on business communications. You can find her books here.
- Has business writing changed over the last decade?
- Has business writing itself become more informal or is it that business people have brought their personal style to the commercial world?
- How words are now important but it is harder for those words to stand out from the crowd.
- Tips on how to develop your writing skills
- How creating the message is like building a house!
- Is it about the words you use or how you construct the message?
- The importance of writing as though to your best friend.
- Which marketing trigger words work?
- How do you develop your writing style?
- Where does creativity come from - is it from the tools, the person or the message?
If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter !
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