Edison has published insight into the internet radio and its consumption in the US.
Here are some interesting insights into podcasting
- More than 4 in 10 people own a MP3 player.
- 55% of 12-34's own an MP3 player, 52% of 35-44 and 34% of 45-54.
- 43% of people are aware of the term podcasting
- 22% have listened to a podcast ( Up from 18%)
- 27m (11%) have listened to a podcast in the last month.
I truly love podcast's both listening to them and also producing The Engaging Brand. I still think it is incredible how much insight, learning and entertainment is available to download for free.
As much as people keep saying that podcasting is dead, I wonder whether in the long run podcasting will be one of the true winners of Web 2.0. Often steady year on year growth is worth much more than rapid growth followed by rapid dis-engagement.
