When A Pause is A Great Marketing Step Forward

We live in a fast forward world, when you think about what social media marketing needs to be - I would argue that it needs to a 3 key strategy

1. Recognise how you can help the consumer in their fast moving world. What value can you add, how can you help them simplify their life ? Key is understanding
2. Create content, value that causes the consumer pause in this ever busy world. Think about what would make you pause - something that you just weren't expecting.....or in a way that you weren't expecting....Key is engaging
3. So after you create that dissonance that makes them pause, you then need to start them moving again...towards buying your offer. Key is simplicity of purchase.

Marketing used to be a 30 second spot - in social media you need to capture the problem, capture the consumer, capture their hearts all in 0.30 seconds.....

At first glance that seems scary, yet doesn't that make it exciting - because that is when creativity really comes into play....