Show 237 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen on your PC now - both for free, you don't need to download anything - all explained at the end of the post and don't forget to try GoToMeeting for your 30 day free trial!
Today I talk with Sabrina Parsons, CEO of Palo Alto Software and blogger at Mummy CEO. Sabrina has a wealth of knowledge on advertising, marketing, and business development and if you have any questions for her then you can email her directly at sabrina@paloalto.com. I talk to her about
- Is there such a thing as marketing online?
- Have the marketing principles changed over time?
- What are the trends with online advertising?
- Why is the level of consumer analytics so important?
- Why small companies are challenging larger companies?
- Is there a difference between marketing and advertising?
- Is marketing owned by the brand or the consumer?
- How to stay focused when so many new marketing tools are appearing?
- Which trend do you see in advertising that companies need to address?
- The link between customer service and social media.
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If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter or check out my new site Buzz Networker which looks at how social networking can help your brand.
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