I do a lot of strategy work with small businesses who are passionate about using social media. The coaching normally starts not with the tools but asking questions about the business.
What I find is that you have a business dream, you start a small business, you then get bogged down in the day to day activities and forget why you were passionate enough to start the small business?
Social media needs you to understand your passion, understand why you started this business, why this business is different to all your competitors? When you understand this, you can use social media to
What I find is that you have a business dream, you start a small business, you then get bogged down in the day to day activities and forget why you were passionate enough to start the small business?
Social media needs you to understand your passion, understand why you started this business, why this business is different to all your competitors? When you understand this, you can use social media to
Express that passion
Show why you are different
Connect with other like minded people
Provide real value to other people's lives
Show why you are different
Connect with other like minded people
Provide real value to other people's lives
If you don't understand your true point of difference then you will find it hard to engage the consumers....it is not social media that engages, it is your passion!
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