This weekend I was lucky enough to be a guest at a concert held by Guido's Orchestra - a hugely talented violinist from Holland. I watched as several thousand people went from being a seated, passive crowd to one that was dancing, singing and having a great time. It made me think....
- How much time do you spend on building the excitement?
- How much time do brands spend "warming up" their customers?
- How much time do you spend balancing the audio with the visual? (The talk with the words)
- What is your brands warm up act?
Artists would never send a brochure and expect people to arrive in a state of excitement....they invite, then take the responsibility to gradually build the excitement, to create that emotional connection, to deliver a playlist that gradually builds to that "engagement crescendo".
What is your brand playlist and does it build towards that engagement crescendo?
