How Companies Can Reinvent Their Brands

UK politicians of all parties are facing ...shall we say, branding issues! Like many businesses, politics is facing that need to reinvent itself and that can be hard. For me it is a two step process

1. The journey to lose oneself, the journey which offloads the past 'nightmares'
2. The journey to find oneself, the journey to set the new brand 'dream'

The problem is that most businesses try step 2 before step 1 and that will always fail. It can also fail because those past events can have drained the natural passion. So when this happens that energy needs to be reignited and the questions that can help are

"Why did we start this company? What was our dream? What are we passionate about?"