Richard Reed from Innocent, one of the most admired companies in the UK, was speaking at the Leeds Business Week and I was lucky enough to grab half an hour to speak to him about branding and social media. I recorded audio for The Engaging Brand podcast so watch out for a fab interview next week.
Check out the Innocence blog which is a great example of how to use social media to create brand engagement.
However I wanted to share some quotes from his talk on entrepreneurship.
Check out the Innocence blog which is a great example of how to use social media to create brand engagement.
However I wanted to share some quotes from his talk on entrepreneurship.
- One aim of Innocence - "make life a little bit better and a little bit easier"
- "Yes, it is about money but it is more about integrity, passion and a mission"
- Every person is going to be told no in their lives, an entrepreneur won't give in till they find that person who says yes.
- There is a time and place to be entrepreneurial - anytime, anyplace!
- If you don't like something, change it - do you let things happen or make things happen?
- Start small - no business is global when it starts!
- Think big (who knows what might happen - it is the starting that counts not where you start)
- Make money..that gives you the ability to do what you want with that money. Innocence gives away 10% of profits.
- Prove people wrong.
- Business is not supposed to be easy!
- Most important business decisions - RECRUITMENT of the right people
