Show 241 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen on your PC now - both for free, you don't need to download anything - all explained at the end of the post and don't forget to try GoToMeeting for your 30 day free trial!
Today is the second part of the interview with Susan Gunelius about her research into a new book about the growth of the Playboy brand (The book is not out until Septemeber so don't tell anyone about the podcast!) and how Hugh Hefner created such a powerful global brand and marketing success. You can listen to the first part of the Engaging Brand podcast here.
In the second part we talk about
- The irony of Hugh Hefners daughter taking over at Playboy
- How Playboy was not about the exploitation of women.
- Is there a time and place for brands?
- Is there a disposable brand or business lifecycle?
- Has the brand come to an end - and now its success lies in iconic brand status?
- What happens when Hugh Hefner is no longer part of Playboy?
- The importance of understanding the environment the brand has to perform in.
- Is Playboy an example of just because a brand can extend - it shouldn't go too far?
- The marketing opportunity for Playboy with women.
- What lifestyle brands offer business
If you want to hear a previous interview with Susan re Tips on Business Writing then click here.
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If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter.
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