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Last week at the Leeds Business Week, I got the chance to speak to Richard Reed of Innocent Drinks a truly inspirational entrepreneur, all about branding and social media. I have split the interview into two parts, the first part is all about the brand and how the business has grown. The second par covers the social media aspects and I will publish tomorrow, this part is also with Monica Tailor. Today I ask
- How does the brand stay innocent as the business grows?
- Are there difficulties internally with a brand called innocent?
- How has the company nurtured the 'talkability' factor of the brand - do they have a gossip marketing strategy?
- Is Innocent a brand, a business or a dream?
- How does the lifestyle element of the brand help the brand?
- How an entrepreneurial spirit is helped by creating the dream rather than just making money.
- How is the web changing the way Innocent looks at value?
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