Wimbledon is one of the summer institutions here in Britain. I also love the Wimbledon brand..why?
- The way they own green and purple. They own their colours, they use the colours to express their brand.
- The love of tradition. They feed the brand by retaining their history. When you visit Wimbledon the brand ouzes its history. The history creates the brand story.
- As much as tradition is part of the brand, they keep the brand relevant to the modern world. Who would have thought years ago, a roof on the centre court?
- They don't compromise on the brand values. As much as people may look and think it needs to be more "funky" - they stay true to their brand story and values. It is the only tournament which will not allow colourful outfits...when you watch the tennis, you know that it is Wimbledon.
- I also love the way they build the Wimbledon experience. You associate the day with strawberries and cream...with maybe the odd glass of Pimms. They create the experience for their customers.
Of course there are people who want the brand to modernise even more...but for me, it is great to see an evolution of a brand rather than a revolution.
(Photo from Wimbledon.org)
