Aug 04, 2009

Play For Not Against Each Other..... I used to play a lot of hockey. I learned so much captaining the to motivate, how to put a team together, the power of recognition. Interestingly we always voted at the end of the match for the player of the match. We were a successful team, reaching national finals and many promotions. The interesting thing is that the couple of "star" players rarely won the player of the match award. You would have expected them to win week in week out as they were head and shoulders above the rest of the team. But do you know was normally the player that had created the success. Often it was the player who had sacrificed their game to man mark the oppositions star player, or the person who had switched positions and instead of complaining, tried even harder for the team and had a great game. The message to me was that the team valued the people who created the success...not necessarily the star. The star got recognition constantly anyway. A team excels when all people recognise the value of each a leader it is important to not just recognise the stars....but the people who allow the stars to shine. I am retired from hockey now but was speaking to someone from the team the other day, she said the secret to our success was "We laughed together, we tried together, we celebrated together, we grew together....but we always knew that we were better when we played for each other rather than against each other" For all the training sessions, I think I learned more about leading on the hockey pitch than anywhere else :)
Show 253 - Marketing is dead, long live marketing Show 253 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen on your PC now - both for free, you don't need to download anything - all explained at the end of the post and don't forget to try GoToMeeting for your 30 day free trial. A great interview today with Les Moeller who is a partner of Booz & Company where he leads the North American Consumer and Media practice. He has written a new book called The Four Pillars of Profit Driven Marketing and we discuss The importance of profit and the 4 P's of marketing Do we need to rethink how we build our marketing departments? How marketing is a craft - a mixture of science and art. Discussion about retailer consolidation and consumer fragmentation and the effect on marketing Does retailer price pressure affect innovation? A discussion on the relative importance of TV,newspapers and radio on marketing campaigns. Is there a greater degree of luck in marketing today? Tips on approaching a marketing campaign. Has the benefit of mass moved from production to advertising to the consumer? What does customisation mean? Don't forget to subcribe to the show so you don't miss Part 2 in iTunes or on the Blubrry site. If you have feedback for me on the show or topics that you would like me to cover then e-mail me at or join me on twitter. How you can listen to the Engaging Brand 1) You can listen on your PC now without downloading any software just click to hear the latest marketing podcast 2) You can subscribe to the show via iTunes or 3) If you use a different podcatcher then you can subscribe using the following Message from Sponsor “Online Meetings Made Easy with GoToMeeting Try it Free for 30 days use Promo Code Podcast”

Anna Farmery

Social Marketing Architect, Speaker, Author and in spare time completing PhD on the future of the social business model

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