Sound strange? Well, I don't know about you but how tired I get with the way I am treated as an existing customer. I remember my old bank saying "If you leave then come back we will give you a better deal!"
What! If I go, I go knowing that you didn't value me, that you ignored the fact that my money was giving you the chance to fund marketing campaigns to increase your customer base....
I prefer to see existing customers as my sales force who will sell the brand for me if I treat them right...recommendation will carry more weight then any words I can put on paper.
Social media makes it even more important and my advice is
"To get new customers invest in your existing ones"
